Google doesn’t give you equal credit for all your backlinks. Google prefers some links over others. In fact some links can actually HURT your Google Rankings!
You already know that Google increases your rankings when other sites have one-way links to your site. You also know that reciprocal links (link swaps) don’t help. But what you might not know is that Google has an algorithm for judging your one way links.
Google likes some links and they hate others.
For instance Google gives less value for links from sites that aren’t deemed relevant to your site. So having your friend’s hair salon link to your medical practice won’t help you.
So if you can’t trade links…and you can’t buy links…and you can’t use links from friends outside your industry. How do you get links?
How do you ask someone to link to your website if you can’t link back to them without destroying the value of the link?
There are lots of ways. Medical vendors like Allergan or Radiesse have directories that will include a link to your website. Professional organizations will often link to their members. Charities that you support may link to you. Ask news sites that feature you to include a link. Update your listing in review sites like Citysearch.
One of the fastest and best links you can get is from a hand-reviewed directory that is highly regarded by Google.
15 Minute Trick to Boost Your Medical Practice SEO
Google likes directories that hand-review all their listings because they know each site was personally deemed to be a legitimate business.
Here are our favorite hand reviewed sites. Each one takes about 15 minutes to submit your site:
Best of the Web: Our favorite. Submission time is very short, usually less than 15 minutes, and the response time is less than 24 hours. Google has a high trust with then. Highly recommended.
Yahoo Directory: The paid directory can be submitted to in about 30 minutes and is one of the reliable places that Google pulls from.
Business.com: Like Yelp or Kudzu, you can claim your site. But a site advertised through them gets the authority with the search engines.
We routinely add our clients to at least one of these directories as part of their overall SEO strategy. But you can also do it yourself and save money.
Once You Start Don’t Ruin Your SEO
So once you get started acquiring one-way links what can ruin your effort? Giving away one-way links to your vendors.
Many vendors will try to get you to post their logo on your homepage with a link back to their website. That’s good for them but bad for you.
The solution? If you want to add a vendor’s logo to your website just make sure it doesn’t link to their website.
For a complimentary full SEO report on your website use our contact form.