Best Times to Email Patient Newsletters – Surprising Study Results

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We often get asked about the best times of day to email patient newsletters for the best open rates and click through.

Now a new study from the email service provides some new answers that confirm some of our previous suggestions and also provide some interesting new insights. They analyzed 21 million messages sent in the first quarter of 2012 and compiled the results of user behavior.

You can see the results in their infographic below.

The bottom line to the study is this….the best hour to converge both open rates & click through rates is 3:00pm to 4:00pm. Previously we recommended 7:00 pm to 8:00 pm which turns out to be the second best time, and slightly less effective by a very narrow margin.

The study does not address days of the week, but our experience shows Tuesdays or Sundays to be best.


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